Unlocking the Power of the Female Economy.
A Creative Agency by The Female Lead
We help brands engage with the most powerful consumer on the planet - women.
Women aren’t a niche audience. They drive the majority of purchasing decisions and influence industries from finance to fashion, yet brands still seem miss the mark.
2.4m
Instagram
Followers
4.1m
LinkedIn
Followers
1.1m
TikTok
Native
27k
Substack Subscribers
26k
YouTube
Followers
Our services
Consultation
We help brands develop campaigns, products and solutions with women at the centre, grounded in cultural insight and real-world relevance.
Media Amplification
Reach 9+ million through trusted influence, data-led strategy and credible storytelling that strengthens your media impact.
Creative Production
Storytelling at every scale. Born in social, built for every platform. From concept development and casting to full production and delivery, we craft powerful stories that resonate.
Date & Insights
Research-driven campaigns designed to create measurable impact and meaningful social change.
Curated Experiences
Events, activations and digital experiences that bring your brand and our community together.
People First
We put people first, acting as an extension of your in-house team, delivering work that strengthens and supports your team.
We understand women at every age and every stage of life.
We use one of the UK’s largest insight panels of over 153,000 women to uncover what they value, how they behave, and what motivates them.
12 validated female personas that reflect key emotional and lifestyle drivers
Live audience insights & real-time feedback from our community
Persona-driven messaging that aligns with women’s actual needs and aspirations
More than Media
Aside from our brand work, we’re also invested in using our influence to drive change through:
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Funding research to help brands understand female consumers better.
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Championing women in business, leadership and innovation.
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Fighting for economic empowerment and financial inclusion.
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Empowering young girls in our schools programme.
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Partnering with charities to create opportunities for underrepresented women.