top of page

ABOUT US

edwina.jpeg
hardback mockup.png

WHEN SHE'S IN THE ROOM

Discover how empowering women can transform businesses, economies, and communities in 'When She's in the Room' by The Female Lead’s founder, Edwina Dunn.

 

Through groundbreaking data and inspiring stories, Edwina offers actionable strategies to unlock women's potential, urging a shift towards gender equality for a better world.

#WhenShesInTheRoom

OUR EVENTS

We surprised 8-year-old Illie, giving her the opportunity to meet her real-life superhero Brie Larson at the Captain Marvel Premiere in London.

Illie interviewed stars of the film on the red carpet, including Brie Larson, Jude Law, Gemma Chan and Samuel L Jackson. Our campaign exploded to become social and news currency, with the interview by Illie and Brie Larson being covered by The Independent, E-News, Good Morning America, Stylist, Huffington Post to name a few. Brie Larson shared the photo of herself and Illie on Instagram and commented ‘I did it for you, superstar’. The video received millions of views online across multiple channels.

The Female Lead, in partnership with Studiocanal, held a special panel and preview screening of Radioactive, in advance of its UK release. We were joined by Rosamund Pike who stars as scientist and two-time Nobel Prize winner Marie Curie and the director Marjane Satrapi for an exclusive panel discussion. Radioactive tells the story of Marie Curie and her legacies - her passionate relationships, scientific breakthroughs, and the consequences that followed for her and for the world.

In a special moment captured on zoom, Rosamund Pike surprised 8-year-old Summer, who dreams of curing cancer one day. Watch the full video here

Oprah Winfrey, Ava DuVernay, Storm Reid, Reese Witherspoon, Mindy Kaling. If we were to design our ideal line-up for a serious dose of female empowerment, chances are these women would be top of the list. Luckily for us, we were given front row seats to the real thing.

We were honoured to partner with Ava DuVernay and Disney UK to promote our mutual values and to help A Wrinkle in Time enrapture new audiences. Students from The Female Lead’s schools network were also invited to meet the cast, attend the special panel discussion and to watch the movie.

The Female Lead would recommend this film to all who need a dose of female inspiration and for a much-needed bit of goodness in today’s world.

WT1D0121B.jpg
bottom of page