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Our research hub collects data to show what women care to reveal the diversity and commonality of what matters by giving women a voice.

We have our proprietary 120,000+ global survey panel, research partnerships with Cambridge University and behavioural data on social media and spend via data science agency Starcount.



Data and research have always been integral to The Female Lead’s DNA, building on founder Edwina Dunn’s heritage in data science and an evidence-based approach.


Since our launch in 2015, The Female Lead has tackled traditionally under-researched areas that address the most pressing issues facing girls and women today.


In 2019, we looked at teenage girls interactions with social media and in 2021, we conducted a qualitative study on women's mid-stage career progression.


In 2022, we are digging deeper to explore how future models of work can be shaped to be more inclusive and gender equal.


"Our research and analysis is a vital part of The Female Lead’s mission to create real change, by bringing together women's voices and making recommendations to businesses and government."


Edwina Dunn OBE

Founder of The Female Lead

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